Making Your Content Skim-able for A Digital Audience

For many writers, especially those of an older generation, making the switch to online writing and targeting a digital audience can amount to a substantial challenge. It means amassing some knowledge in the areas of SEO, internet marketing, and WordPress themes.

It entails learning how to deal with virtual clients and integrate a written piece with a social media platform. In short, the freelance writer who begins working online needs to familiarize himself with a variety of tech topics.

But it�s not just one�s contacts and context that changes with the move online. Many writers make the mistake of assuming that an online readership will actually read a piece of writing in the same way that an offline audience would. Studies show, however, that people are far more likely to skim a given article when they come across it online, probably because the internet offers such a tremendous amount of content that users are less willing to dwell on something they don�t truly care to read.
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